Profile Tree was launched in 2010 as a directory website for small businesses. In 2016 the company has begun to directly help other small and medium-sized businesses build a presence online and changed its mission: becoming a digital marketing agency.
Ciaran Connolly: CEO
Stephen McClelland: Developer and UI Designer
Dana Donato: UX/UI Designer
Prototyping and design
Prototyping: Just In Mind
Design: Photoshop and Illustrator
The business problem
We had to transform the old website, a professional network for small and medium-sized business, where each of them had its own personal page, into a professional website for their new mission.
Our approach to the problem and defining personas
With the new mission clear in our mind, we started to develop a completely new website, where right on the home page was clear what was their new mission and objectives. We choose bright colors, a clean and clear layout and we work hard on a clear and easy-to-use information architecture.
OLD WEBSITE TYPE OF CUSTOMER
Small and medium-sized businesses that needed to tell their story and show their services to be found from new customers or build a network.
NEW WEBSITE TYPE OF CUSTOMER
Small and medium-sized businesses that need to have a professional partner in their marketing strategies.